If you are going to be setting up a vendor booth at a local festival as a way to sell your photography, it is important you prepare for the event. There is much more to being ready than simply showing up with a table and hoping for the best. So, whether you have a week, a month, or more time to get ready, here are the key things you need to do each step of the way.
Over 30 Days Before the Festival
If you have more than 30 days until the festival, here is where you need to plan what items you are going to bring. You likely have hard drives full of photographs, so you need to choose which ones to print for sale. Additionally, you need to determine how many of each to bring, which to frame, and which to showcase.
By starting the sorting process now, you can take your time to consider which photos are really the best you have to offer. Also, if you need to send off to have them printed, you won’t have to spring for rush shipping to get everything in on time. You can also spread out large purchases like frames or protective sleeves, so you don’t necessarily have to pay for every all at once. And, if you don’t have business cards to hand out to interested shoppers, then get those printed now as well.
You should also start advertising your attendance once you are within 60 days of the event. If you have social media pages or your own website, make sure to mark the event on any public calendars and start drumming up interest. If you want to make sure some of the information also shows up when people use search engines for information, then you need to focus on SEO for photographers to make sure your posts rank well.
Two to Four Weeks Before the Festival
Once you are less than a month from the event, it is time to really push your online advertising into high gear. Make sure to update your social media pages often, and make an effort to promote the events as a whole as well as your presence.
You should also be gathering your materials for the show. This includes boxing up photographs you intend to bring along, as well as securing any tables, tents, or awnings you may need. You also want to invest in a lockable cash box for cash purchases and may want to arrange digital payment options if you don’t have them already.
Less Than Two Weeks Before the Festival
Now, it’s crunch time. You need to make sure that everything you intend to bring to the festival is getting boxed up and organized. Make sure to promote the event whenever possible to help make sure potential customers make plans to attend. If you know where your booth is going to be located at the festival, include either a map or directions to help the shopper find you once they arrive.
You also need to fill your cash box with money to use as change for cash purchases. This means focusing predominately on small bills. Depending on how you organize your pricing, you can actually limit the type of bills or coinage you may need. In fact, when done right, you might only need to bring an ample supply of a single denomination. For example, if you fact tax into the sticker price (if applicable) and can price everything in $5 increments, you might be able to get away with just bringing $5’s.
Once you have everything organized and ready, all you’ll need to do when the day arrives is pack everything up and drive it over. Then, you’ll be able to sell at the event with a limited amount of stress, which can make it a fun experience for everyone involved.